
2026 Spring Book Study: Will Guidara’s “Unreasonable Hospitality” – Session 1 of 5

Will Guidara, keynote speaker at the 2026 TASA Midwinter Conference, is the bestselling author of Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect. In this powerful book, Guidara shares transformative lessons from his experience leading Eleven Madison Park to become the world’s No. 1 restaurant — not through perfection, but through unexpected generosity, personalized service, and a deep commitment to making people feel seen and valued. This spring, join TASA’s Jill Siler for a free, virtual book study open to all TASA members. All you need to join is a copy of the book!
Book Study Dates
Save these dates and reserve your spot when registration opens in November 2025. All study sessions will be held 1:30-2:30 p.m.
- February 17: Chapters 1-4
- March 3: Chapters 5-8
- March 31: Chapters 9-12
- April 14: Chapters 13-16
- April 28: Chapters 17-20
Registration
Registration will open in November 2025 and be FREE to TASA members and $25 per person (for the six-session series) for non-members.